A cookie is a small text file that a web server saves on your computer or mobile device when you visit a website. It enables the website to remember your actions and preferences (such as log-in details, language, font size, and other functionality) over a period of time, so you don’t have to keep re-entering them whenever you come back to the website or browse from one page to another. It may also be used for analytics and marketing purposes, such as, for example, generating analytics, such as information regarding site visits, or retargeting visitors (such as displaying advertisements for such website on other websites).
Generally-speaking, we use 1st and 3rd-party session and persistent cookies. The cookies set by us are called “1st party cookies’ and the cookies set by our third-party partners and service providers are called ‘3rd party cookies.’
Session cookies are temporary cookies that remain on your device until you close your web browser. Many session cookies are essential to make our Websites and Apps work correctly, as they enable you to move around our Websites and Apps and use our features.
Persistent cookies remain on your device for much longer or until you manually delete it (how long the cookie remains on your device will depend on the duration or “lifetime” of the specific cookie and your browser settings). Persistent cookies help us recognize you as an existing user of our Websites and Apps, so it’s easier and convenient to return to our Websites and Apps or interact with our Services without signing in again. In addition, persistent cookies also help us recognize you when you view a resource belonging to our Websites or Apps from another website or apps (such as an advertisement) and help us record information about your web browsing habits during the lifetime of the persistent cookie.
1st and 3rd-party session and persistent cookies can be categorized further based on their particular function. Please see below for the categories of cookies that we use (which may originate from a 1st-party or 3rd-party domain), along with a description of their purposes:
These cookies are strictly necessary for our Websites and Apps to function properly and ensure our Services accessible to you (e.g., log-in functionality, load balancing, navigation, filling in forms).
Performance cookies allow us insight into metrics such as visit count, most to least popular pages, and traffic sources so we can optimize the performance of our Websites and Apps. Functional cookies enable our Websites and Apps to provide enhanced features or settings based on your previous visits and selections, such as language preferences, remembering log-in details, and other conveniences.
These cookies help ensure that we only show you relevant advertisements on our Websites, Apps, and on other sites. Essentially, these cookies help us create, and analyze the effectiveness of, our marketing campaigns, limit the number of times you see an advertisement, and track whether the advertisements have been properly displayed.
Analytics and personalization cookies allow us to analyze how you access and use our Websites and Apps in order to make our Services more useful and relevant to you. For example, we collect information concerning your booking or purchase history and other details, such as previous searches, to help provide more relevant travel options and deals for you based on the type of traveler you are.
In summary, like most online travel agencies, we use 1st-party and 3rd-party cookies to show you advertisements, emails, and content that we think will be relevant to you. To do so, we sometimes share information based on your use of the Websites or Apps to 3rd-party analytics and advertising providers (and they share information back, often in the form of reports, to make sure we’re being effective). We also collect data based on your use of the Websites or Apps in order to improve and personalize your experience, or provide features such as our Members-only functionality or remembering your log-in details.
In addition, many advertising providers offer you a way to opt-out of online behavioural advertising (or “targeted advertisements”) – for details, see www.youronlinechoices.com and www.youronlinechoices.eu. You can also delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit our Websites or Apps, as some Services and functionalities may not work.